From loose flowers to intricate arrangements, the customer experience is top of mind for Celia Malkemus when she’s putting together floral designs for her clients.

Malkemus, owner of the Bloom and Leaf floral studio operating out of Leander, said the vast majority of what she does is custom design or original floral arrangements.

The gist

In a green barn-style building next to her home, Malkemus and her employees take loose flowers from a walk-in cooler and trim them before professionally arranging them for a wide-range of occasions, most recently Mother’s Day.

Malkemus said her flowers are both sourced locally and flown in from a farm in Ecuador.


Most of the arrangements are original or custom designs.

“I do my thing, my way,” Malkemus said.

Dig deeper

Bloom and Leaf puts customers first, Malkemus said. She noted that she either has the company phone with her or leaves it with her husband during all operating hours.


Over 25 years of experience in the industry has instilled a knowledge base in Malkemus that enables her to present customers with a range of options and professional design advice.

“I chase that five-star review like crazy,” she said, noting that repeat, happy customers make running the business rewarding.
Celia Malkemus said she puts a large focus on the customer experience when curating designs for clients. (Sam Schaffer/Community Impact)
Celia Malkemus said she puts a large focus on the customer experience when curating designs for clients. (Sam Schaffer/Community Impact)
What else?

Bloom and Leaf offers a wide array of arrangements and flowers. Packages range from around $50 to hundreds of dollars, and she said she uses higher grade flowers the more upscale the request.

Malkemus said her favorite arrangements are when she gets to do a “designer’s choice,” receiving pricing and occasion parameters and then putting together what she thinks is the best design for the occasion.


She noted that she’s been called a “floral artist” for her creativity.