The Round Rock Chamber unveiled the completion of its rebranding initiative Nov. 2 as part of the organization's strategic plan.

According to a statement, the chamber's logo was redesigned and its website reconfigured to be responsive to mobile devices. Furthermore, the organization's name will no longer include "of commerce."

“As the leader of economic generation for Round Rock, it is imperative that our brand personify the innovative and progressive organization that we have become. We have now achieved that goal," said Scottie Woolery-Price, vice president of marketing for the chamber, in a statement.

The rebranding effort is part of the eight pillars of economic generation revealed in February. The rebranding initiative, which was one of the top priorities in the chamber’s 2015 business plan, was developed in conjunction with Rhyme and Reason Design.