Fifth Group Restaurants, owner of South City Kitchen at Avalon, launches silent auction, GoFundMe for furloughed employees

Guests can donate to the GoFundMe, bid in the auction or purchase a gift card to support Fifth Group Restaurants. (Courtesy Adobe Stock)
Guests can donate to the GoFundMe, bid in the auction or purchase a gift card to support Fifth Group Restaurants. (Courtesy Adobe Stock)

Guests can donate to the GoFundMe, bid in the auction or purchase a gift card to support Fifth Group Restaurants. (Courtesy Adobe Stock)

After furloughing more than 600 hourly employees due to restaurant closures during the ongoing coronavirus pandemic, Fifth Group Restaurants—the parent company of South City Kitchen at Avalon in Alpharetta as well as several other restaurants in the Atlanta metro area—launched a virtual silent auction March 27 to raise money for the Fifth Group Family Fund, which benefits the company's furloughed employees. Bidding in the auction will take place until April 12 at 11:59 p.m.

The auction features 25 different activity packages and items, including holiday sweets for 50 people by Executive Pastry Chef Eric Wolitzky, a Napa party for 10 people, a Fender guitar signed by Jon Bon Jovi and vintage beer, among other packages and items. Each auction item has various date guidelines and other stipulations, which can be viewed here.


Additionally, FGR also launched a GoFundMe to help raise funds for furloughed employees as well. Since March 26, the GoFundMe has raised $13,736 of its $100,000 goal.

"We've been humbled by the outreach from guests, clients and friends looking to help our company and our staff members. So we've put together the Fifth Group Family Fund, which is 100% dedicated to help out our employees put food on the table during this time of need," FGR officials said on the auction site.

All of the proceeds from the silent auction and the GoFundMe will go to the Fifth Group Family Fund, which will benefit all FGR employees, including those from South City Kitchen at Avalon. Guests can also purchase e-gift cards or mailed physical gift cards to support South City Kitchen at Avalon—which closed its doors temporarily March 17—and the other FGR restaurants when they are able to open back up to full service.
By Kara McIntyre
Kara started with Community Impact Newspaper as the summer intern for the south Houston office in June 2018 after graduating with a bachelor's degree in mass communication from Midwestern State University in Wichita Falls, Texas. She became the reporter for north Houston's Tomball/Magnolia edition in September 2018, moving to Alpharetta in January 2020 after a promotion to be the editor of the Alpharetta/Milton edition, which is Community Impact's first market in Georgia.


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