Urban Hardware: Alpharetta business combines big-box store feel with small-town service

Assistant Manager Colby Rodgers (left) and General Manager Ronald Founds (right) helped open Urban Hardware in April 2019. (Kara McIntyre/Community Impact Newspaper)
Assistant Manager Colby Rodgers (left) and General Manager Ronald Founds (right) helped open Urban Hardware in April 2019. (Kara McIntyre/Community Impact Newspaper)

Assistant Manager Colby Rodgers (left) and General Manager Ronald Founds (right) helped open Urban Hardware in April 2019. (Kara McIntyre/Community Impact Newspaper)

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Rescued Wine, a California-based candle company, uses recycled wine bottles to hold its handmade, all-natural soy candles in scents such as IPA, stout, lager, merlot and coconut ale. (Kara McIntyre/Community Impact Newspaper)
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A variety of power tools and hardware accessories can be found at Urban Hardware, including DeWalt and Makita products. (Kara McIntyre/Community Impact Newspaper)
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The store offers a selection of outdoor furniture, with 16 new patio sets arriving throughout March. (Kara McIntyre/Community Impact Newspaper)
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Guests can find spray paint, regular paint, cabinet hardware, power tools, grills, plants and more in the store's 40,000-square-foot facility.
After 26 years at Home Depot, General Manager Ronald Founds said he left the familiarity of a big-box retail store to help start Urban Hardware. He felt a void in his life, he said, and felt Urban Hardware could fill that void—both in his life and in the Alpharetta community.

“When I heard about what [owner Lee Pell] was trying to do with Urban Hardware, I was like, ‘Holy cow, that’s something I want to be part of,’” Founds said. “I got one last fight left in me, and I wanted to give it a shot on bringing a company out of the ground.”

Urban Hardware’s 40,000-square-foot building is home to a variety of home improvement and hardware products, ranging from power tools, cabinet hardware and lighting fixtures to paint, home decor and patio furniture. The store also offers blade sharpening, key cutting, re-screening of doors and windows, pipe cutting and threading, glass cutting and minor home repair services.

“To make a successful town, you need a hardware store, a grocery store, restaurants and clothing stores,” Assistant Manager Colby Rodgers said. “We’re kind of in a hardware desert right here, and I think we filled that last piece that the downtown Alpharetta needed.”

Rodgers said offering such a variety of products and services achieves the goal of being a one-stop shop for anything a customer needs to turn his or her house into a home, but with the customer service of a local business.


“Our motto is ‘Where service and selection matter,’” Rodgers said. “When [customers] walk in the door, we give them the small-town hardware feel, but in a 40,000-square-foot footprint.”

While running a startup business comes with sacrifices and challenges, Founds said the customers and the employees make the “rollercoaster” worth it.

“Everybody in here gives 110% to help us make this place run because they care. They see the value in what we’re doing. Our employees are just ... they’re busting their tails for this,” he said. “We’re still learning, but we’re so grateful to be part of the community.”

Giving back

Rescued Wine, a California-based candle company, uses recycled wine bottles to hold its handmade, all-natural soy candles in scents such as IPA, stout, lager, merlot and coconut ale. Pet candles are also available in clean home and fresh grass scents, which neutralize pet odors and help relax both dogs and cats.

A portion of the proceeds from any Rescued Wine candle purchase goes back to animal rescues across the country.

Only select stores carry these candles, and Urban Hardware is one of eight stores in the north Fulton County area that sells them.

Rodgers said this is just one example of what makes Urban Hardware unique.

“These candles are just one example of the products we offer that you won’t find in Home Depot or Lowe’s. We’ve got something for everyone, whether you’re looking for home decor items or trying to complete a do-it-yourself home project,” Rodgers said.

Urban Hardware

11770 Haynes Bridge Road, Ste. 501, Alpharetta

770-299-8225

www.urbanhardware.com
By Kara McIntyre
Kara started with Community Impact Newspaper as the summer intern for the south Houston office in June 2018 after graduating with a bachelor's degree in mass communication from Midwestern State University in Wichita Falls, Texas. She became the reporter for north Houston's Tomball/Magnolia edition in September 2018, moving to Alpharetta in January 2020 after a promotion to be the editor of the Alpharetta/Milton edition, which is Community Impact's first market in Georgia.