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YETI is set to open its flagship store on South Congress Avenue next week.

The cooler company owned by two area natives who disrupted the market with their popular line of insulated containers is slated to open the doors to its shop Feb. 23.

YETI is hosting a grand opening event Thursday night at the store. Prior to the invitation-only party the company invited media to take a tour of the new shop.

The store features a bar dubbed The Barrrr, which will offer customers a cold beverages and a place to watch sports; several decorative sharks and tarpons suspended from the ceiling; a music stage, on which performers will play once a week; and wearable merchandise, such as T-shirts.

Customers can also customize their YETI products in the store.