The store offers varieties of fresh vegetables.[/caption]

The new 100,000-square-foot H-E-B Lakeway is “completely unique” and tailored to the Lake Travis lifestyle, H-E-B Public Affairs Manager Leticia Mendoza said about the grocery chain’s store that opened Oct. 28 in the Oaks at Lakeway center, 2000 S. RR 620.

For starters, floral and home decor department Blooms sells light fixtures (about $149-$260), home goods, soaps and jewelry.

The store’s expansive produce section is highlighted by a fresh-cut fruit and juice bar where patrons can see juices prepared behind a glass wall before being stocked in the front case.

“When you are buying these cold-pressed juices, you know an [H-E-B] partner just squeezed [the fruit],” Mendoza said.

The Meal Simple station includes premade foods ($5-$9) packed in individual trays and can be cooked in about 20 minutes.

Lakeway’s H-E-B also offers dry-aged beef made in-store as well as natural, organic bison and Kobe beef specialties, Regional Merchant for Market Mario Fernandez said. The Wimberley H-E-B is the only other location that carries dry-aged beef made in-store, he said. The in-store dry-aging process takes a minimum of 21 days and up to 120 days to complete, with patrons able to reserve their cut in advance and watch the process during its duration, he said.

“You can put your name on it and watch it age,” Fernandez said of the clear glass case housing the meat. A large assortment of Cajun foods, a 12-foot-long Mediterranean olive bar and a $14,000 wine-sampling bar add to the upscale offerings. An aisle houses gluten-free and vegan options.

“Truly Lakeway is getting the best of the best,” said Jerel Van Bibber, manager of merchandising in the beer and wine department.

H-E-B corporate staffers and local officials celebrate the Lakeway store’s grand opening (left). H-E-B contributed $15,000 to the Lake Travis Education Foundation on opening day (right).[/caption]