The new 32.6-acre development, called Frisco Fresh Market, is at the northeast corner of Frisco and Main streets.
City planners said Frisco Fresh Market will complement the historic downtown core to the east and Frisco Square to the south.
The project is envisioned to be an urban environment that will serve as a destination and entertainment area that will connect to Toyota Stadium, Frisco Square and the downtown core.
Frisco Fresh Market is about 33 acres at the corner of Main and Frisco streets.[/caption]The project includes office space, retail, restaurants, a multi-family residence, a hotel, a tennis center and club.
Frisco Fresh Market LLC,owned by Jeff Coleman and Paul Cheng, is the developer of the project.
“We’ve done extensive research on markets around the world to understand what features would attract people the most,” Cheng said.
Chang said Frisco Fresh Market will be a new shopping experience that will have not only a farmers market but will feature vendors who are eclectic, artisanal and “cool.”
The Frisco Fresh Market is supposed to reflect markets such as Boston Public Market and the San Miguel market in Spain.
JAL Architect Group in Dallas is working with the developers and the city to develop this project.
“This is something the city needs up this way to really help encompass the old downtown area,” Architect John Lucio said.
Lucio said developers presented the project to the city in March and it has been a positive response.
Commissioner Rob Cox said he is in favor of the project and believes it will bring in both week and weekend traffic.
“We all know this is going to be a big impact for the old town center and for residents,” he said.
The project will go before City Council for final approval Sept. 1.
